Top 7 Lead Sources for Your Business

Top 7 Lead Sources for Your Business, Funnel, MarketingDo you want more potential customers to inquire about your business's products or services? If so, then you will want to increase the number of ways that customers can learn about your business, both online and offline. In this post, we're going to look at the top seven lead sources for your business, and how you can use them to get more customers and increase sales.

#1: Search Engines

For most businesses, search engines are the top trackable sources of website traffic. Thus, search engines like Google, Yahoo, and Bing will be one of the top lead sources for your business. The question is, how do you get leads from search engines? The answer is targeted content optimized for search.

For example, if you are a realtor trying to capture home buyers from Google, you would create content on your website that would be attractive to potential home buyers in your area. This may include a blog post on the top growing neighborhoods with great schools to a map that home buyers can use to find listings in their price range. Each of these pieces of content would be hosted on your website and the goal of each piece of content would be to ultimately capture website visitor's email address.

#2: Social Networks

Social networks like Facebook, LinkedIn, Instagram, and Twitter can help you connect with potential customers in a variety of ways. You can engage with customers using groups on Facebook and LinkedIn, hashtags on Instagram, and public @username on Twitter. You can also promote content from your website on these networks to reach potential customers with valuable information.

The key to generating leads from social media marketing is to remember that social media is about engagement first. It's important that you don't treat it like a direct marketing channel, but rather a place to find your customers, network with them, and share great information with them. Ultimately, the goal is to drive potential customers back to your website and towards content that will encourage them to subscriber to your email list to learn more.

#3: Local Business Directories

For local businesses, directories like Yelp, Merchant Circle, Thumbtack, Angie's List, and similar are a great source of leads. These directories let you create free and premium listings for their members to discover on the web and their respective mobile apps.

In addition to driving traffic to your website, some local business directories and review networks offer paid advertising features that specifically increase lead generation. On Yelp, if a potential customer sends a message to one auto repair shop, Yelp will prompt the customer to send the same message to other auto repair shops that are advertising on their network. If you are one of the advertisers, this will help you generate leads anytime a potential customer stumbles upon one of your competitors.

#4: Discussion Forums

Discussion forums are like Facebook groups - minus Facebook. They are websites that people visit to talk about specific interests and topics. If you can find the discussion forums that your potential customers are active in, you can use those forums to generate leads for your business.

To generate leads in forums, you have to participate in the discussions like other forum members. Each discussion forum will have different rules about business promotion - some will allow you to have a website link in your forum signature, which is attached to every post you reply to in the forum. Others don't allow website links in the public forum, but you can always message members in private if you feel they would benefit from your products or services.

#5: Industry Marketplaces

Many industries have marketplaces that are geared to delivering specific types of products or services from lots vendors to potential customers. Think Zillow and Trulia for home buyers and real estate professional, theKnot for professional wedding service providers, or HomeAdvisor for residential contractors. Industry-specific marketplaces typically make it easy (and free) for customers to find the products and services they want.

To get leads from industry-specific marketplaces, you will need to create a free or paid listing. Each marketplace may offer additional advertising services that will help you generate leads by placing your product or service higher than others in the marketplace search results. Be sure to learn about all of the lead generation features each marketplace has to offer to determine which one will generate the most leads for your budget.

#6: Industry Publications

Do you want to get leads from the top publications in your industry read by your target customer base? If so, you have two options. You can submit content to popular blogs, news sites, and media networks in your industry. Or, you can become an expert source for the journalists who write for these outlets.

#7: Industry Events

Industry events allow you to connect with potential customers through networking events and sponsorship opportunities. For some events, sponsors are given access to the list of event attendees, which can be a huge source of leads that you can reach out to directly via email, mail, or phone to start generating sales.

The Next Step

As you can see, there are lots of great ways to generate leads for your business. The next step to lead generation is qualification. Find out how Teakah can help you get to know more of your leads through incentivized lead nurturing and qualification.